Introduction
If you’re a brand manager, marketing professional, package designer or student about to begin early stages of a brand or package design initiative, it’s essential to be aware of context. R.BIRD “Patterns” are published reports based on our observations and professional experience that provide basic insight into common practices within a given product category. For each observation there are proposed opportunistic responses.

Method
Armed with digital cameras and note pads, our designers visit retail environments to photograph and observe product presentation in its natural habitat. We then purchase a selection of examples and bring them back to R.BIRD for closer study in search of common design threads and patterns of opportunity throughout the category.

Includes these category studies:
1. Tea
2. Crunch
3. Razors for Women
4. Juices
5. Energy Drinks
6. Coffee
7. Low-Carb Living
8. Sliced Bread
9. Children’s Cold Medicine
10. Rice
11. Organizers & Calculators